Jenni Spinner / Packaging Digest

Pizza Hut bites into eco-friendly pizza packaging

In partnership with manufacturing partner SigmaQ, Ecovention is pleased to announce the launch of Pizza Hut Costa Rica's Innovative New Multifunctional "SmartBox" Pizza Box. Using Ecovention's patented GreenBox technology, Pizza Hut Costa Rica's new "SmartBox" breaks down into plates and a smaller container for leftovers, eliminating the need for disposable plates and ancillary storage materials like aluminum foil and plastic wrap. The technology elevates Pizza Hut Costa Rica's pizza to a new level of convenience and environmental sustainability for its customers.

In conjunction with the SmartBox introduction, Pizza Hut Costa Rica launched a campaign that not only includes print advertising and television and radio spots but also a social media campaign that included a contest on Facebook. The contest encouraged customers to upload photos of them utilizing the new technology, the winner receiving a pizza and Coca Cola party with thirty friends.

Pizza Hut Costa Rica's new SmartBox has already receive an enthusiastic response from customers, as evidenced by a spike in sales since the product's launch, according to an article in Prensa Libre, one of Central America's leading newspapers.

GreenBox technology was placed in the spotlight by Ashton Kutcher via a ‘tweet' to his Twitter followers. Since then, it has been the subject of unprecedented attention from both the mainstream media and the New Media world of blogs and social networking sites. The demonstration video for GreenBox technology has already garnered over 1 million views on YouTube and Vimeo.

ECOvention LLC, headquartered in New York, NY, is an innovator in the environmentally friendly food packaging industry. The company provides design, licensing, manufacturing, subcontract management and logistics and is dedicated to improving outmoded, outdated and wasteful food packaging.