Packaging Digest

Nestlé expands Skinny Cow brand into candy snacks

Nestlé's Skinny Cow low-fat frozen snacks brand has launched its first confectionery range in the U.S.

The Skinny Cow brand is extending into the confectionery category with two new products offering four different flavours. Skinny Cow Dreamy Clusters are bite-sized treats with crunchy crisps, drenched in creamy caramel and covered in either rich milk chocolate or decadent dark chocolate.

Skinny Cow Heavenly Crisp bars are delicate wafers layered with either smooth, creamy chocolate or peanut butter, and covered with a luxurious chocolatey coating.

Tricia Bowles, spokesperson for Skinny Cow candy, Nestlé USA, Confections & Snacks Div., says: "Skinny Cow has a way of inspiring women to feel great by putting foods they may have regarded as off-limits back on the menu. Confectionery is a natural extension for Skinny Cow. We have created a delicious, low-calorie range of treats in satisfying portion sizes for consumers who want to enjoy the sweeter things in life without compromise."

All four Skinny Cow candy products are currently available nationwide in the U.S., as single candy bars or pouches, or in take-home boxes. Skinny Cow Dreamy Clusters contain 120 calories per pouch, while Skinny Cow Heavenly Crisp bars contain 110 calories per bar.

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