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UPM Raflatac launches new website
2011-03-28

packagingnews.co.uk

 

UPM Raflatac launches new website

 

 

UPM Raflatac has launched a new website for label and packaging designers.

 

Its new website is called the Pro Label Studio.  The labels manufacturer said that its new website presents visual examples and information about the “numerous possibilities” that self-adhesive label materials offer for building brands and enhancing the shelf-presence of consumer products.

 

On the website, designers can learn about the challenges and requirements that different packaging materials, special effects and printing techniques place on label design and the choice of label material.

 

UPM Raflatac said that the Pro Label Studio helps designers select the right label materials for end-uses including wine, beverage and personal care labelling, and renders textured previews of selected designs and materials on various kinds of product packaging. By rotating the previews, users get a feel for how the selected combinations work in real life.

 

The firm also said that it’s new website also provides access to more detailed technical product information and an opportunity to order free samples of UPM Raflatac labelstock products in Europe.

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