Packaging Digest

Hostess brings back 'old-school cool' packaging

Hostess, the maker of America's most iconic snack cakes, is turning back the clock—unveiling retro packaging for Chocolate CupCakes, Ding Dongs and Ho Hos and bringing back the original banana Twinkie filling recipe.

Sweet stars of the seventies Captain CupCake, King Ding Dong, Twinkie the Kid and Happy Ho Ho will help kick up the nostalgic vibe with cameo appearances on select Hostess packages, available in stores throughout the country from March 21 to April 30, 2011.

"Hostess set the standard for timeless treats that are loved from generation to generation," says Amy Clark, director of snack marketing for Hostess. "The 'old-school cool' packaging and retro recipe Twinkies celebrate the brand's amazing history and tap into the nostalgia consumers feel with every sweet bite."

As part of the promotion, through June 11, 2011, consumers can receive a collectible retro Twinkie the Kid alarm clock by mailing in two UPC codes plus $4.95 shipping & handling.

Source: Hostess