Packaging Digest

Skin care cream uses color-coded tubes to aid proper product selection

3M Skin & Wound Care has introduced new 3M Cavilon Antifungal Cream, an easy-to-apply cream that effectively relieves skin discomforts due to fungal infections. Addressing the needs of incontinence caregivers and patients, this new cream offers a soothing solution to relieve redness, irritation, scaling, itching and burning associated with fungal infections. The new product is available in convenient 2- and 5-oz. tubes in easy-to-read and -select packaging.

Cavilon Antifungal Cream has been enriched with water-repelling ingredients, critically important for protecting vulnerable skin and ideal for helping caregivers working in incontinence settings. The cream has been formulated with 2-percent Miconazole Nitrate, an active ingredient that has been clinically proven to treat tinea corporis (ringworm), tinea pedis (athlete's foot) and tinea cruris (jock itch). The product is also approved for use on fungal infections caused by Candida albicans.

"This product addresses skin fungal infections with a barrier property that resists washing off. I plan to use this product for incontinence care in my practice, and it can be used by and for patients in all types of settings, from hospitals to long-term care facilities," says JoAnn Ermer-Seltun, RN, a wound ostomy continence nurse and family nurse practitioner at Mercy Medical Center in North Iowa.

"Cavilon Antifungal Cream fills a significant need for clinicians and their patients, and by launching this new product, 3M is reinforcing its strong commitment to skin care," says Marcello Napol, global business director, 3M Skin & Wound Care. "It also bolsters our Cavilon brand by meeting clinical needs for all types of skin applications."

Cavilon Antifungal Cream is the latest product extension of the Cavilon professional skin care line, which offers healthcare professionals, home caregivers and patients a range of products to simplify skin care regimens, maintain and support skin integrity, and provide comfort and convenience.

All Cavilon products come with easy-to-read packaging. In fall 2010 the entire Cavilon brand was updated with new, innovative packaging to help caregivers easily identify the right product for a specific need. Based on extensive research that included focus groups with clinical end-users, colors and packaging were changed, as well as some names, to make products easier to identify and simpler to use. Colors were chosen to help make selecting a product more intuitive.

With the Cavilon antifungal cream product launch, there are now eight products in the Cavilon line, which includes products for skin damage from moisture, friction and adhesive trauma. 3M also offers training and product support for caregivers and health professionals.

Later this year 3M will be adding enhanced product formulations, sizes and new patient-friendly delivery systems to the Cavilon line.

Source: 3M Health Care