packagingnews.co.uk
Fast food restaurant giant McDonald’s has set out a vision to eventually source all its packaging from sustainable sources.
The company said that “over time” its suppliers would only provide agricultural raw materials for its food and packaging from land that has been certified as sustainable by an external third-party evaluation process.
McDonald’s Sustainable Land Management Commitment (SLMC) will first focus on the five areas it believes will make most impact: packaging, beef, poultry, coffee and palm oil.
Chief executive officer Jim Skinner said: “We will continue to focus our energy on developing sustainable sourcing practices and broadening our menu choices. Each year, we set goals that challenge us to put our resources toward strengthening communities and helping maintain a world that can carry all of us well into the future.”
McDonald’s vice president for strategic sourcing Francesca DeBiase said: “We know that our customers care about where their food comes from.
“McDonald’s and our suppliers have taken many positive steps in the past 20 years to improve the sustainability of our supply chain, and now we’re reaching even higher with our vision for sourcing all of our food and packaging from certified sustainable sources.”
McDonald’s said that by 2013 it would “set goals and make tangible progress for priority products as identified in the SLMC”.
More than 32,000 restaurants around the world carry the McDonald’s name, serving approximately 64 million customers in 117 countries each day.
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