For Brand Extension and Expansion Procter & Gamble Recruits New Players
2008-12-01
In order to constantly market its own brands all around the world, Procter & Gamble starts to enroll new players among larger and small packaging companies.
From the company’s perspective, they want to partner with business with all sizes and scales. They didn’t tend to play the game about “the big fish eating the little fish. Those moving in advance and working effectively and innovatively will be the enrolled targets.
At Print Forum Wales on July 15th, Paul Baker of P&G principle scientist told delegates that the company wants external companies to bring in 50％ of innovation to develop its own brands.
Baker contended that the company was in the hope to find partners to improve processing and technology so that working could be more effectively and efficiently.
On the other hand, Baker suggested that P&G pursuits to come up with products that will not cast burdens to the environment. It takes every effort to be eco-friendly.
He told delegates that the organization’s main goal is to set up consistent images and designs across P&G’s global product ranges based upon different foundations.
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