Equipment manufacturer Domino will launch its first full-colour digital label press at this year's Ipex show after creating its Digital Printing Solutions division in a recent restructure.

Visitors to the print exhibition in May will get the first viewing of the N600 four-colour digital label press, which is set to take centre stage on Domino’s stand.

The press will be able to run substrates with a web width of 333mm at speeds up to 50m/m at 600dpi. It will be available with UV inks, and there is an option for aqueous inks.

Cambridge-based Domino commissioned an independent survey of the label market prior to developing the N600 that highlighted the opportunities in the digital label printing market.

The survey, carried out by CIR in December, found that 12.5% of new label machines are digital and that the sector is growing at 20% per annum.

More than 80% of respondents said that variable data is a must have and that run lengths are the main reason for running digital as opposed to a conventional press.

"We feel very confident that the product we are launching will be the next step in digital label printing," said Domino’s director of Digital Printing Solutions Philip Easton.

Domino will be exhibiting at Ipex, which will be held in the Birmingham NEC from the 18-25 May, on stand 17-D900.