DJPA, a packaging design agency, has redesigned packaging for cheese manufacture Frico, which is just coming out its premium product ranges.
The Frico cheeses’ new packaging, which are dispersed by Friesland Foods, is intended to spotlight on Dutch’s image on the product and branding the cheese product among supermarket’s shelf.
According to Elien Zwart-Dijkstra, marketing manager from Friesland Foods, the redesign “ensures customers recognize Frico as a natural premium product".
Cheeses including Edam and Old Dutch master have so far been accessible in UK retail outlets.