Innovation happens in Tesco. Sharp Interpack has recently come up with a two-cavity burger tray so that burgers could ideally fitted into the shape of Mickey Mouse Heads for Tesco.
The new tray, which is produced at the rigid plastic packaging firm, accounts for roughly 72％ recycled materials. It has a PE coating and is being packed by Tesco Hilton Meats Huntingdon.
It is estimated that about tens of thousands of trays have been produced and a meat packer, which is part of the Hilton Food Group, is utilizing around 2,000 per week.
According to a representative from Hilton Food Group, Tesco’s intention to make novelty packs available during autumn and winter was so far being put into practice.
Consumers who are interested in Mickey Mouse-shaped burgers could move around 70 Tesco stores all around the nation.