Redesigns from Bulletproof The Fair of Cosmetics Users
2008-12-01
Bulletproof, the London-based packaging design agency, has relaunched the Ted Baker range of cosmetics for the skincare product manufacturer KMI.
The goal for the redesign was to make the product elegant and luxurious without chasing the quirky, off-centre feel of the product.
Bulletproof creative director, Nick Rees, claimed they came up with an array of bespoke "wallpapers" for four scents that will create a cohesive arrangement among the products. "This would be a new adoption to the product with novelty and inclusiveness and it would not damage the overall aesthetics of it," said Rees.
Claims
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