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Scandinavian smoothie opts for Crown bowls
2019-04-16

From: Packaging News


Scandinavian smoothie brand Froosh has chosen metal packaging to house its growing family of fruit smoothies.


Responding to consumers’ need for fresh, nutritious snack items readily available to them, the thick blend of fresh fruit is packaged in sleek, bowl-shaped food cans from Crown.

The single-serve container includes a separate compartment full of tasty, crisp granola and a spoon, maximizing convenience.

The innovative fruit smoothies tap into many current consumer trends –healthy eating, sustainability and greater convenience on-the-go.

Therefore, brands with designs on a successful year will have to strike the correct balance between the three to fulfil the needs and requirements of consumers.

A metal bowl was selected for many reasons, but the fact that the format is 100% and infinitely recyclable and lightweight were key influencers.

The bowl also extends product shelf life due to its ability to provide a hermetic barrier between light and oxygen and the product within.

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