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Tetra Pak aims to optimise use of space with new Cube packaging

From: FoodBev

Tetra Pak has launched new packaging that allows every six products to form a cube, improving the use of space in distribution and storage.

Called the Tetra Classic Aseptic 65ml Cube, the package is said to be an efficient solution for dairy, juice and liquid food.

The package adds to the company’s Tetra Classic Aseptic family, but compared to the Classic Aseptic 65ml packages, the new offering requires less secondary packaging and needs approximately 40% less space to transport the same quantity of products.

Tetra Pak said this means food “can now be delivered safely over longer distances, at lower cost, and made available to consumers at an affordable price”.

Hemant Krashak, product director at Tetra Pak, said: “With its robust food protection, minimal use of materials, and efficiency in distribution, the Tetra Classic Aseptic 65ml Cube package provides a simple answer to the rising need of environmentally sound packages while saving cost for manufacturers.

Tetra Pak said the package can be an efficient solution for dairy, juice and liquid food.


“Many customers with existing Tetra Classic Aseptic filling machines can easily switch to this new package with limited investment.”

The new package is now available with hand packing for secondary boxes. It has been in use since December 2018 at a customer in Southeast Asia selling coconut milk as a cooking ingredient in markets where logistics infrastructure is a challenge.

In a move to open up new opportunities in product customisation, Tetra Pak earlier this year announced a partnership with Bauer to offer full-colour digital printing on its carton packages.

It is expected the new digital printing technology will simplify the complexity of design handling, reducing the time from design to print and increasing the scope for flexibility in order placement.

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