From:Packaging Strategies

Harvey Nichols has released a range of luxury gift products for Valentine’s Day, with design by creative and strategic branding partnership Smith&+Village (smithandvillage.com). The collection includes five boxes of luxury chocolate truffles in different sizes, designed for gifting.

The wit and playfulness of the core food collection that Harvey Nichols launched in 2018 follows into the Valentine’s range, with the traditional heart icon replaced by phrases such as "I heart emoji u" and "hearts and kisses." Each pack is adorned with bold graphic patterns developed for Harvey Nichols by Smith&+Village, with boxes that mirror cosmetics or jewelery boxes rather than chocolate.

“With the witty, stylish and highly visual new food collection quickly accepted by its loyal following, Harvey Nichols was in the perfect position to deliver a high-impact, fun take on Valentine’s Day. Bright, stackable boxes of delicious treats with cheeky one-liners guaranteed to raise a smile from whoever is on the receiving end," said Richard Village, director, Smith&+Village.