From: Packaging News
Mondelez has partnered with Crown Aerosols & Promotional Packaging to create a limited-edition 80th anniversary tin for its iconic Cadbury Roses brand.
Introduced in 1938 as an entry point for Cadbury into the chocolate assortment market, the brand pays homage to the well-loved flower of the same name.
The retro, vintage designs feature a variety of coloured roses surrounded by ribbon-style banners against the traditional ‘Cadbury Roses Blue’ background.
The designs will create a sense of nostalgia for consumers who associate the brand with special occasions, but will also appeal to the younger generation, where vintage is making a comeback in terms of popularity.
Sustainability also played a key role in the decision to opt for metal packaging for the once-in-a-lifetime celebration tins.
Veronique Curulla, marketing director at Crown Aerosols & Promotional Packaging Europe, said: “Crown’s own commitment to sustainability and the circular economy have been a mainstay in the long-term relationship it has built with Mondelez and Crown’s in-house design team was delighted to have been chosen to work on this important project.