From: Packaging News

European corrugated giant Saica has held its 10th SAICA Professional Conference – ‘Unlocking the value chain’, in Dublin.

The conference was hosted by Brian Lister, country manager of Saica Pack UK & Ireland, and gathered more than 300 participants attending the landmark event.

Industry experts came together to discuss innovative packaging solutions for customers as well as current issues within retail.

Speaking at the event, Miguel Ángel Martínez, Saica Pack’s commercial and marketing director, said that the forum was an opportunity for Saica to collaborate with customers to help add value to their products through supply chain solutions.

“The end-to-end approach shapes our goal of ‘Unlocking the value chain’ which represents Saica’s aim to improve every step in our customers value proposal by working together towards a sustainable world.”

Saica shared examples of end-to-end experiences with local Irish customers, which improved their processes in their supply value chains.

Other contributors included Arnold Dillion, head of strategics campaigns IBEC who spoke about the Brexit impact in the economy; Martin Kersh, FPA executive director; Joseph Reed, Pizza Hut’s head of supply chain Europe and UK; and Martin Leeming, TrakRap chief executive.

Saica also celebrated its 12th Innovation Contest, where designers from six different countries showcased their best packaging solutions.

Pedro Gascón, Saica Group general manager, said: “Innovation has been the basis of Saica’s development, and we continually challenge ourselves to further develop new products and more efficient processes so that we can move forward to the future.”