From: Packaging Strategies

Seventh Generation, a leading household and personal care products company, has introduced a new cap for its Natural Dish Liquid. The cap is made from 100 percent post-consumer recycled materials, many of which were plastic clothes hangers, marking the very first 100 percent post-consumer recycled plastic cap on the market (excluding colorant and label).

The new design supports the company’s goal of ensuring each packaging component across its product portfolio is virgin petroleum-free and widely recyclable by 2020.

“This small design change will make a big impact on reducing the footprint of our dish soap, and we hope, will also set a new standard for the industry,” said Joey Bergstein, chief executive officer of Seventh Generation. “Caps are among the last piece of the packaging portfolio to convert to virgin petroleum-free plastic and with this announcement, we’re happy to report about 85 percent of Seventh Generation packaging components are already there.”

Seventh Generation worked closely with TricorBraun (tricorbraun.com) to make the cap. Their task was to not only make it out of 100 percent post-consumer recycled materials, but also make it effective, focusing on the quality and addressing consumer preference.

Though the packaging has changed, the dish soap formula remains the same. Seventh Generation’s complete line of dish liquids are free of dyes, biodegradable and not tested on animals. It contains a 95 percent plant-based (USDA certified bio-based) formula.

The new cap is rolling out on store shelves this month.