From: Packaging World
Nestlé Waters North America aims to inspire consumers to recycle by debuting new bottles for its Nestlé Pure Life Purified Water made entirely from recycled ones.
Nestlé® Pure Life® Purified Water is now available in North America in a 700-mL bottle made from 100% food-grade recycled plastic. The label and cap are recyclable, but are not made from rPET.
“Nestlé Waters North America is the original bottled water company in the U.S., and environmental sustainability is an integral part of our company’s purpose and heritage,” says Antonio Sciuto, Executive Vice President and Chief Marketing Officer for Nestlé Waters North America. “This new bottle made from 100-percent recycled plastic for our namesake brand is the latest way we’re satisfying consumer demand for healthy hydration on-the-go and inspiring consumers to recycle.”
The new Nestlé Pure Life bottles feature a modern, premium design, along with the new branding launched last year under the banner of Pure Life Begins Now™, which aims to elevate the importance of quality water in people’s lives. According to Nestlé Waters North America, the launch of a bottle made entirely from recycled plastic reinforces the brand’s leadership and purpose: to inspire a healthier and brighter future that starts with water.
The Nestlé Pure Life 700-mL bottle will be featured in a short video highlighting its use of recycled materials, and encouraging consumers to recycle the bottle so that it can be made into a new one. The video can be found on the brand’s social media channels and website.
Since 2005, the company has reduced the amount of PET plastic in Nestlé Pure Life half-liter bottles by 40%. Says Nestlé Waters North America, the introduction of Nestlé Pure Life rPET bottles to consumers nationwide complements its efforts to inspire and make it easier for consumers to recycle, building on last year’s move to begin adding How2Recycle information on the labels of our major U.S. bottled water brands. These labels include a reminder for consumers to empty the bottle and replace the cap on the bottle before recycling.