From: Packaging News

Huhtamaki has manufactured a recyclable double-wall cup for Tri-Star Packaging.

With coffee consumers are increasingly becoming more demanding on the form and function of their packaging, the new range of sustainable cups are recyclable via one of four UK recycling schemes.

The Tri-Cup was recently launched featuring bespoke print to maximise the branding of companies, and is made with materials that are both environmentally sourced and traceable back to the sustainable plantation of origin.

The board is sourced from forests with PEFC Chain of Custody certification.

Kevin Curran, managing director of Tri-Star, said the market today is swamped by cups that have no standout or branding opportunities and therefore, he insisted, provide no added value in a highly competitive market.

“In this sea of mediocrity, the Tri-Cup stands proud: not only is it made from sustainably sourced materials, but it is really robust – no double cupping with this little beauty.

“Speaking of beauty, the Tri-Cup is an absolute delight both aesthetically and in terms of the benefits it offers food-to-go businesses. Its branding potential promises colourful, fun-loving high impact that will give caterers almost limitless branding opportunities. The Tri-Cup therefore enables caterers and retail operators of all sizes to compete more effectively on the high street. Consumers meanwhile will love these cups, helping to boost levels of loyalty and repeat purchases.”

Michael Marchand, national sales manager, Huhtamaki UK, said: “We have partnered with Tri-Star to create exceptional added value. They took a generic double-wall cup and ‘Tri-Stared’ it using their exceptional market knowledge to add value in a flooded market that nevertheless continues to grow. With this continuing growth comes the absolute need for innovative, attractive and practical packaging.”

Tri-Star Packaging said it developed the print quality capability in-line with all food safety regulations.