From:Packaging News
German personal care brand Goldwell has teamed up with Brandimage to create new packaging for its Dualsenses and StyleSign lines.
The hair care products incorporate new designs intended to bring “cosmic sensory” and “urban modernity” to the lines through white matte and metallic colours.
According to Brandimage, the line-up is minimalistic and modern. The agency added: “Dualsenses packaging displays a timeless elegance paired with innovative formulas of professional salon products. The brightness of white matte contrasts with coloured metallic typography emphasizes the energy and modernity of the new line.
“The new design of StyleSign packaging is punctuated by minimalistic inspirations and showcases modernity and high-performance. A clear, structured layout with distinctive colour coding allows easy orientation across and within the different sub-lines.”
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