From:Packaging World

Unilever switches to a lighter-weight aluminum aerosol can for two of its antiperspirant products in Europe.

By Anne Marie Mohan, Senior Editor, Packaging World

Unilever has switched to a lighter-weight aluminum aerosol can for two of its antiperspirant products in Europe.

Unilever has partnered with Ball Corp. to bring a more sustainable aluminum aerosol can to the European market. The new Rexona and Sure antiperspirant cans employ Ball’s ReAl™ technology.

According to Ball, the newly created metal alloy, which utilizes recycled content exhibits increased strength and allows Ball to lightweight its impact-extruded aerosol cans by 20%. This equates to an approximate product carbon footprint reduction of 18% for the150-mL aerosol can used for Unilever’s Rexona and Sure antiperspirant when compared to a standard can.