From: Packaging News

Tetra Pak aims to meet demand for more varied and smaller pack sizes in the fast growing on-the-go beverage market with two new portion size packages.

Building on the success of the Tetra Prisma Aseptic 330 ml with DreamCap, the the Tetra Prisma Aseptic 200 and 250 Edge with DreamCap 26 offer consumers smaller size options with the same re-sealable one-step closure for an optimised drinking experience.

Worldwide demand for portion packages under 250 ml is anticipated to grow to 72 billion litres by 2019, up 10% from current volumes, according to Tetra Pak studies.

“Our customers need packaging solutions that can help them capture opportunities and maximise growth. Bringing two new packages to join the highly successful Tetra Prisma Aseptic 330 ml DreamCap is our latest answer to help them exploit the huge potential of the on-the-go market. We are very pleased to have already seen success with the early adopter customers,” Charles Brand, executive vice president product management and commercial operations, Tetra Pak said.

Ken Haubein, president, Jasper Products said: “We are a co-packing solution provider for many brands. In recent years, we have seen a growing interest among our customers for Tetra Prisma Aseptic DreamCap portion packages, and having more size options offers them even greater opportunities to differentiate within the highly competitive flavored milk and beverage market in the U.S.”

The Tetra Prisma Aseptic 200 and 250 Edge with DreamCap 26 aim to mirror the success of the Tetra Prisma Aseptic 330 ml DreamCap which, since its launch, has become the portion pack of choice for more than 100 customers and more than 340 brands.