From: Packaging News

Keenpac has supplied bespoke festive paper carrier bags for House of Fraser.

The bags are part of the retail stores Christmas marketing push.
The bags were kept simple in terms of design with no added decorations or finishes, allowing the bold branding to speak for itself.

The colour scheme for the Christmas promotion was developed around current market trends, incorporating bright colours and metallic, which echo in-store decorations.
The paper bags have been produced from a clay coated paper which has a smooth surface. This helps to exaggerate the boldness of the colours and adds a slight gloss finish so that they sit well alongside the polythene bags of the same design.

The paper bags have been developed in line with House of Frasers’ sustainability strategy, being produced from FSC certified paper with water based inks and are fully recyclable. The polythene bags contain up to 30% recycled content and are also fully recyclable.

Dean Healey, head of creative – visual operations, House of Fraser, said: “This Year’s Christmas House of Fraser carrier bags truly do have stand out. Working on the designs this year using our Christmas Festive Marble and Slogan – Christmas is Coming for You, we knew our bags would be seen and have great stand-out on the high street. Using Keenpac’s development team and expertise, our bags, both FSC paper and recyclable polythene, have been printed and delivered exactly as per the brief and have helped with the overall creative look and feel for this magical season.”