From: Packaging News

Hot and cold foil fresnel lens packaging technology from China will be available for the first time to European manufacturers and converters as part of a new move from Fresnels Inc.

Current fresnel effects for consumer products are achieved using PET laminates, which cover the whole packaging before being overprinted to leave only the lens showing through.
Some analysts say this method can be considerably expensive and wasteful in terms of materials, resulting in a product that can be costly to produce and cannot be recycled due to the high level of PET contained within the bulk of the laminate.

Fresnel Inc. said its technology is a cost effective alternative to laminates, utilising fully metallised or clear fresnel stamping foils that are approved for high-speed machine application and VOC certification.

The technology differs in that it selectively applies the lens only where required, reducing costs and producing an effect that provides an eye-catching display, which also significantly enhances resistance to counterfeiting because it cannot be removed or re-engineered.

The product, which can be quickly and easily recycled, will also be supplemented by improved brand protection and anti-piracy capabilities.