From:Packaging News

The collaboration with Viridor, Avery Dennison, and plastic processor PET UK, will see the business recycle around 70 tonnes of waste each year from the production of its glacéau smartwater bottle labels.

During the production process, self-adhesive labels are carried on a transparent plastic (PET) liner, before being applied to the smartwater bottles.

Rather than becoming waste, these liners can now be retained and used to make new products including PET staple fiber, strapping or thermoformable sheets, which can then be used to make trays.

The initiative is expected to reduce the carbon footprint of CCEP’s Morpeth factory by approximately 80-100 tonnes of CO2 per year.

CCEP’s Morpeth factory is the sole site in GB to produce glacéau smartwater.
Last month the factory announced a £14m investment to support the smartwater brand, with a new high-speed fully automated bottling line, more than doubling production capability to 56,000 bottles per hour compared to the previous line’s capability of 18,200 bottles per hour.

This year, the site expects to produce around 90 million bottles.

Jane Buckley, operations director at CCEP Morpeth, said: “With around half of the total carbon footprint of our products coming from packaging, we are determined to set the standard for sustainability in this area, and we were one of the first UK businesses to sign all three of the Courtauld Committee pledges. We are very excited to be working with some of the biggest organisations in the packaging and recycling spheres who share our commitment to support the circular economy.”