From:Packaging News

Confectionery manufacturer Lees of Scotland has launched a new range of products including new packaging designs.

Individually wrapped 24 pack of Lees Teacakes and Snowballs, along with a vibrant and contemporary redesign of its re-sealable Lees Mini Snowball tub.

The designs are geared towards bringing the products in line with the rest of the Lees Snowball and Teacake range.

Sheevaun Thomas, NPD manager, said: “Our re-designed Mini Snowball Tub is the perfect treat for sharing. With the dark night’s drawing in there is nothing better than a cosy night in with family and friends and this product is the perfect accompaniment to that. Not only that, the product is gluten free meaning everyone can enjoy them.

“As well as the individually wrapped products, the Mini Snowballs will really stand out on the shelf thanks to the fun and fresh design on the tubs.

“We believe the new impactful designs will give the product new prominence and high impact on shelves across the country. Lees products have been enjoyed by families for generations and we want to ensure our products remain appealing to both our existing consumers and potential new customers.”