From:Packaging News

Swedish packaging company Ecolean has provided its new Air Aseptic packs for a major dairy producer in Pakistan.

Fauji Foods is the first producer to use the Ecolean Air Aseptic 125ml package, for its tea creamer.

The new pack is suitable for ambient distribution, with or without a straw, featuring ease of use when opening, handling and pouring.

The Pakistani diary giant will premiere the Ecolean Air Aseptic package for its popular Dostea brand, shortly to be followed by its UHT brand Nurpur.

“In order for our brands to be number one in the eyes of the consumer, the packages must be convenient as well as easily recognisable on the shelf”, says Aamir Khawas, Head of Marketing and
Sales at Fauji Foods. “That’s exactly what we get with Ecolean. The new, smaller 125ml package fits our consumers perfectly, with just the right portion size for everyday consumption. For us, Ecolean’s stand-up pouches are the future for liquid dairy products”.

Anna Annerås, marketing director of Ecolean, said the on the go trend and smaller, single-serve packaging sizes continues to show strong growth globally.

“With the launch of our new smaller packaging size Ecolean continues to follow current consumer convenience trends. We are very excited to launch the 125ml size together with the successful and innovative company Fauji Foods, in one of the world’s most dynamic dairy markets.”