From:FoodBev

Kinder Cola, the Dutch beverage line aimed at children, has rolled out a new line of shrink sleeve labels produced by Constantia Flexibles.

Made without caffeine and with significantly less sugar than traditional cola, Kinder Cola is described as the premier youth cola beverage in the region.

Until recently, the products used a wrap-around label. Kinder Cola’s goal was to maximise its branding with a higher quality label, opting to use Constantia Flexibles’ shrink sleeve label. It amplified the branding, Kinder Cola said, by providing a 360° messaging platform, more than doubling the amount of space available.

Additionally, Constantia Flexibles’ technology includes multiple image printing, allowing for three designs per reel.

The bright and varied child-friendly graphics jump out from the bottle and visibility on-shelf has increased significantly.

The Kinder Cola team is very happy with the new label and is now using it on all of their kid-focused beverage products, the Dutch company said.