Vitafoods Asia relocates to Singapore for 2017

Vitafoods Asia, the world’s leading pan-Asian nutraceutical event, will be held in Singapore in 2017, it has been announced.

Following extensive consultation with exhibitors and visitors, event organiser Informa Exhibitions has taken the decision to move Vitafoods Asia out of Hong Kong for the first time, in order to broaden its appeal further within the Asia Pacific region and worldwide.

Next year’s event will take place from 5-6 September 2017 at the Sands Expo & Convention Centre at Marina Bay Sands. The move is expected to attract a new audience that hasn’t previously attended the show in Hong Kong. Singapore is a well-connected global city with half the world’s population – 3.4 billion people – able to fly there in seven hours or less. This makes it an ideal location for both visitors and exhibitors, who travel to participate in Vitafoods Asia from all over the world.

This year the World Bank named Singapore as the leading country in terms of ‘ease of doing business’[1]. It is a vibrant commercial hub with excellent transport links and straightforward visa access requirements. In addition, the city offers a cosmopolitan environment in which English is widely spoken, making it simple to network and make new contacts.

Singapore is actively positioning itself as the food hub of Asia. It is home to 850 food manufacturing businesses, and eight out of ten top food companies have a presence there, including ingredients businesses such as DSM, Dupont, BASF and Tate & Lyle.

Packaged foods companies with operations in Singapore include Coca-Cola, Nestlé, Unilever and Diageo. Nutrition businesses present there include Abbott, Fonterra, Mead Johnson and Friesland Campina. Among those businesses with R&D and NPD centers in Singapore are Danone, Kellogg’s and Mondelez.

Furthermore, Singapore is home to a number of key industry associations, such as the ASEAN Alliance of Health Supplements Associations (AAHSA) and the Singapore Food Manufacturers’ Association (SFMA). Several key industry media and market research organisations also operate out of the city.

Vitafoods Asia is the leading Asian nutraceutical event, with a focus on four key sectors:

• Ingredients & Raw Materials
• Contract Manufacturing & Private Label
• Services & Equipment
• Finished Products

Vitafoods Asia gives visitors the opportunity to source ingredients, raw materials, dietary supplements and services to help grow their business. It is the only event in the Asia Pacific region that provides the opportunity to connect with so many global suppliers from the nutraceutical sector. It also presents an opportunity for visitors to seek advice from a range of industry experts in order to optimise their strategic business decisions.

Chris Lee, Vitafoods Portfolio Director, said: “We carried out extensive independent research to understand better the needs of our visitors and exhibitors and the message was clear. Overwhelmingly, they told us that holding Vitafoods Asia 2017 in Singapore would help them meet to their business aims.”

He continued: “Informa Exhibitions is investing heavily in the move, demonstrating our commitment to the Asian nutraceutical sector. We are confident staging Vitafoods Asia in Singapore next year will open the event up to new visitors for whom travelling to Hong Kong isn’t currently a viable option. Vitafoods Asia 2017 will build on the strong platform we have established in Hong Kong over the past six years, reinforcing its position as the largest and foremost global nutraceutical event in Asia.”

This year’s Vitafoods Asia takes place on 1-2 September 2016 at Hong Kong’s AsiaWorld-Expo. For more information visit vitafoodsasia.com.

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For more information, please contact:

Asia Pacific
Ms Alina Tee, Red Bug PR
Tel: +65 6220 4787
Email: alina@redbugpr.com

Rest of the world
Richard Clarke, Ingredient Communications
Tel: +44 7766 256176
Email: richard@ingredientcommunications.com

About Vitafoods Asia
Vitafoods Asia is the Asian nutraceutical event, featuring exhibitors from all over the world in four key market areas: ingredients & raw materials; finished products; contract manufacturers & private label; and services & equipment. The show offers a range of visitor attractions, including an industry-leading conference programme.

Vitafoods Asia is part of Informa Exhibitions’ Global Health & Nutrition Network (GHNN), which brings together a portfolio of events, digital media and publishing for marketers, manufacturers and formulators of nutrition and dietary supplements, healthy foods/beverages and personal care products. GHNN’s events include: Vitafoods Europe, Vitafoods Asia, SupplySide West, SupplySide@Fispal Tecnologia, and Ingredient Marketplace. Natural Products INSIDER is the global media brand covering healthy ingredients and finished applications. Vitafoods Insights offers premium online content that brings highlights of the Vitafoods events to a global audience. For more information, visit www.informaglobalhealth.com.

Informa’s Global Exhibitions Division organises transaction-oriented exhibitions and trade shows, which provide buyers and sellers across different industries and communities with a powerful platform to meet face-to-face, build relationships and conduct business. Informa has a portfolio of more than 150 exhibitions, serving a number of core verticals, including Health & Nutrition, Beauty, Property & Construction and Pop Culture.

[1] http://www.doingbusiness.org/data/exploreeconomies/singapore