From:Packaging News

Procter & Gamble (P&G) Fabric Care has launched a new environmental initiative which will see 230 million bottles made out of ‘Post Consumer Recyclate’ (PCR) recycled packaging.

Flagship brands like Ariel, Dash, Lenor and Unstoppables will be packaged in bottles composed of up to 50% PCR.

The FMCG giant said the 230 million bottles are equivalent to the distance from the North Pole to the South Pole if all of the bottles were laid end-to-end.

The first P&G Fabric Care bottles impacted by this announcement are expected to be on sale in retailers in the first half of 2016.

Through this initiative, the amount of incremental recycled material that P&G Fabric Care will use per year increases by 3.8 kilo tons.

P&G said this was part of its commitment to take steps to increase the amount of recycled material in its packaging.

The company’s stated vision is to make 100% of its products and packaging from renewable and recycled materials.

Gianni Ciserani, group president of global fabric and home care, said the company wanted to make it easier for consumers to choose sustainable brands whilst continuing to deliver product performance.

“I’d like to continue this momentum in the future by partnering with organizations that can provide recycled materials globally. This will allow us to increase the amount of recycled plastic in more brands and geographies.”