The 7th edition of LUXE PACK SHANGHAI will be held at new venue Shanghai Exhibition Center on April 16-17, 2014. Since the first show in Shanghai in 2007, LUXE PACK SHANGHAI has become the leading platform for creative packaging. Exhibits cover multiple areas such as bags, boxes, bottles, labels, ribbons, containers and raw material, provide packaging solutions to high-end luxury brands such as perfume & cosmetic, liquor, fine food, fashion accessories, jewelry and watches.

Currently the exhibitor recruitment work is in its full swing, of which 80% was completed, and the sign back rate of the old exhibitors is expected to reach 85%. BRIGHT COSMETIC, ELCOS, EPOPACK, SAVERGLASS, SR PACKAGING, UNIPACK, YONWOO, AM PRODUCTS, EIWA, IDP, JINGZHI GIFT PACKAGING, MINGFENG, DONGGUAN JINGLI CAN, ELITE DESIGN, HIZSI, MW CREATIVE, STARLITE PRINTERS and other industrial leader brands have already participated. Old and new exhibitors will display their creative products during the show. In addition, the organizer will present numerous customized and creative events, like Gold Visitor, Media Promotion, LUXE PACK forum innovation, LUXE PACK in green Award…these events have gotten the support of PENTAWARDS and also obtain positive regards by the exhibitors.

As the Asia's luxury packaging industry benchmark, LUXE PACK SHANGHAI will once again interpret and present in-depth the latest research results presented on LUXE PACK MONACO: on the 26th LUXE PACK MONACO in 2013, the seven industrial experts from LUXE PACK Trends Observer Committee jointly issued three global packaging trends, guiding the latest packaging fashion.

Three prospective trends

1. Pact with the Devil
How to absorb inspiration from vampires, sexy heroes, tattoo and sex for the packaging, and without crossing boundaries, without vulgarity? For example, the red wings of“Black Guilty pour femme”by Gucci has skillfully used this attracting point.

2. Let's Celebrate
Far from being limited to the festivals like Christmas or Valentine’s Day, more and more brands create opportunities to celebrate for the customers, so as to meet the deep need for rituals or for gifts. For example, the perfume "Me”by Lanvin is dedicated to self-celebration.

3. History Telling
Although brands don’t celebrate anniversaries every day, it is with great fanfare that they take every opportunity to reaffirm their legacy and create stories, to reassure consumers and attract young generations. For example, men’s fragrance“Invictus”by Paco Rabanne, depicts the heroic saga of an ultra-powerful, almost superhuman man.