Processed Cheese Giant, the Laughing Cow, which has been enjoyed for more than 85 years since its humble beginning in 1921 by Léon BEL, recently came up with its new closure.
The BEL Group, which is now considered as leading processed cheese brand, has released a squeeze bottle for The Laughing Cow®. The new bottling design is a 175g multi-layer squeeze bottle along with flip-top closure ref. 4243 from BERICAP. The main concern is to facilitate users to squeeze the cheese onto a slice of bread or a plate, or to top the cheese on pieces of baked potatoes etc. The most fantastic part of the new packaging is that the flip-top closure could be upside-down so that ready-to-use stuff could be applied at once, which also demonstrates the bottle’s stability and flexibility. Flip-top closure has a hinge for one hand opening with a 6mm hole dispenser and is embedded with the symbolic laughing cow logo. The most important of all, the closure is supplied with user-friendly seal proving the tricky adoption, which is also designed to avoid oxygen penetration and get rid of microbiological contamination, In that way, product freshness could be evidently ensured.