Six tonnes of material were collected at the Sonisphere event alone.

Recycling director Patrick McGuirk said: “We are already looking at how we can build on this success for 2011 and want to develop new partnerships to extend the scheme even further at music and sports events.

Volunteers ran a Coca-Cola Recycle Garden where festival-goers could swap used plastic bottles for limited-edition festival essentials made out of recycled PET like rain ponchos, torches and clean T-shirts.

Some 92,340 PET bottles were swapped for 9,000 items of “swag”.

Plastics recycling charity Recoup also help collect the materials that were sent for closed loop recycling.

The Recycle Garden and Swap for Swag scheme form part of Coca-Cola’s Keep it Going scheme, set up with Wrap and Recoup, to set up public recycling points in the UK.