Consumers are increasingly looking for foods that provide a unique eating experience. According to a national Fresh Express survey of salad eaters, a majority of those polled seek artisanal products such as small batch roasted coffees, farmstead cheeses and artisan breads. Fresh Express listened to consumer input to create the artisanal salad line.

“Food is such an important and enjoyable part of our lives, and people want more from what they eat, especially in terms of taste,” said Dean Fahselt, Fresh Express salad artisan. “The artisanal salads are really about selecting the best produce grown with care, and then creating a palette of lettuce varieties that come together in a colorful canvas of complementary flavors. We’ve hosted taste tests to find the right blends of herbs and lettuces that make our artisanal salads so flavorful that dressing is optional.”

Growing for the Seasons

A select group of artisanal growers plant season-appropriate greens and herbs, with select varieties grown in small crops. Leaves are then picked at the peak of freshness and packed in new bags made of 50 percent less plastic than the 2009 Fresh Express Spring Mix bag, one of our most popular salads. Each season brings unexpected flavors that reinvent the packaged salad.
Blending Flavor

Our distinctive blends are crafted to deliver seasonal peak-of-flavor taste. As Americans seek to eat more foods that are tied to the seasons, they can now try new, exciting varieties of salad greens.

Fresh Express artisanal salads are now available at select retail grocery stores across the country.

SOURCE: Chiquita Brands International, Inc.